- 25 April 2024
- 16 - 17 CET
- Free online webinar
INTRO
With a population of 5.12 million, Monterrey is Mexico’s third-largest metropolitan region and the country’s second most significant economic hub after Mexico City. Moreover, a quarter of the population is between the ages of 20 and 34. It is an important manufacturing hub and is located just 210 km from the Texas border. Monterrey is home to several of Mexico’s largest and most powerful enterprises, including FEMSA and Cemex. The city is a significant economic engine because of the presence of these enterprises, as well as regional offices for several multinationals. Monterrey is home to 30 institutions, including Tecnológico de Monterrey (ITESM) and Universidad Autónoma de Nuevo León (UANL). As a result, the labor in the area is highly educated.
Business sectors that are particularly strong in Monterrey are automotive, aerospace, home appliances, software and IT, healthcare, biotechnology, nanotechnology, agrifood, housing, and media/entertainment.
As Monterrey continues to attract businesses from various industries, it has become a strategic choice for companies looking to expand their operations in Mexico. Discover the myriad opportunities awaiting you in Monterrey by staying tuned for upcoming events and initiatives that can guide you through this dynamic business landscape!
Partners of this webinar are
Program
• Welcome remarks by Evert Jan Schouwstra, Managing Director of WTC Leeuwarden
• Promotional video showcasing Monterrey
• Video message by the Ambassador of the Kingdom of the Netherlands, Mexico
• Introduction by Dr. Eugenio Reyes, Director of WTC Monterrey. The topics he will cover include:
– Introduction to the city/region
– Opportunities/sectors
– WTC Monterrey
• Introduction Embassy of the Kingdom of the Netherlands in Mexico by Mr. Alex de Kerpel (Senior Economic Advisor LSH of the Economic Department)
– How to conduct business in Mexico
– How the embassy can assist
– Why Dutch companies choose to establish themselves in Monterrey/Mexico
– Specific sectors of interest
– Companies already present in the region
• Cultural differences by Mr. Peter Koenderink (Deputy Representative Commercial Office) of Netherlands Business Support Office Mexico
• Interview with a Dutch company
– Company overview
– Decision to enter the Mexican/Monterrey market
– Experiences and cultural differences
• Q&A