The first time I was called friend in Africa I was pleasantly surprised and flattered that someone who did not really know me could start the contact already at the level of friendship. Being called friend was confirmed by invitations to visit the family in the family home, to attend family events, and to be …
Entering a local African market where informal economy influences the pricing system can be terrifying for some and fun for others. It terrified me at first, but only because I was used to seeing a price label on a product. To survive in a local market I learned that the sellers are looking at us …
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In the last blog I hopefully opened your eyes to how knowing the Shame and Honour worldview culture of Africa is crucial for business success, and especially that shame can kill your business while honour can open doors. Of course, there is a right way to honour. International visitors are highly honoured guests in Africa. …
In this blog I am going to, hopefully, open your eyes to how Shame can kill your business and how Honour can open doors for your business in Africa. Knowing the worldview culture of Africa is crucial for business success. If you have been wondering, where Sheila Speed has been these last years, the answer …
