When Vitens Evides International first went to Tanzania to offer Water Operator Partnerships with Tanzanian Water Authorities I was privileged to be the initiator having received a strategic expression of interest in Tanzania from Gerhard van den Top, the then CEO. At that time the Director of MORUWASA, Morogoro Water Authority, planned for me a …
The first time I was called friend in Africa I was pleasantly surprised and flattered that someone who did not really know me could start the contact already at the level of friendship. Being called friend was confirmed by invitations to visit the family in the family home, to attend family events, and to be …
Entering a local African market where informal economy influences the pricing system can be terrifying for some and fun for others. It terrified me at first, but only because I was used to seeing a price label on a product. To survive in a local market I learned that the sellers are looking at us …
BLOG | Inside Africa | Pricing in informal economies Lees meer »
In the last blog I hopefully opened your eyes to how knowing the Shame and Honour worldview culture of Africa is crucial for business success, and especially that shame can kill your business while honour can open doors. Of course, there is a right way to honour. International visitors are highly honoured guests in Africa. …
