São Paulo, Brazilië

INTRO

São Paulo is Brazil’s largest city and has a population of 12.3 million. Brazil is also called the country of the future. Brazil’s economy is developing significantly. The country is a world leader in agricultural and food products and is advanced in the energy sector. 

Brazil is an agricultural superpower. The country is the world’s largest producer of coffee, sugar cane, and oranges. In addition, Brazil is one of the world’s largest producers of soy and has the largest livestock population in the world.

In the field of innovation, there are already many collaborations between the Netherlands and Brazil. There are many opportunities in ICT, the application of big data and blockchain and the biological raw materials economy (bio-based).

Here’s a sneak peek at the cultural differences from São Paulo, Brasil:

  • Personal relationships are a extremely important to do business in Brazil, they often take priority over institutions, laws and regulations.
  • Unlike the Dutch, the Brazilians are not very direct in their communication, there is a lot of “reading between the lines”.
  • Brazilians lack punctuality and are more likely to have a short-term vision, but their great level of flexibility is often the best remedy when solving problems.

Program

    • Introduction by Mr. Evert-Jan Schouwstra –WTC Leeuwarden
    • Presenting São Paulo video
    • Q&A